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Oh sure, just similar to Vegas, you'll have your lucky few who hit the jackpot and snare a great ranking throughout the results pages, at least until the search engines change their rules a lot more. But the vast majority are left on the outdoors looking in, and at the mercy of so-called SEO experts are generally only too happy in order to your money and continue to make you believe you can win the game. You can't!
It's tough to get noticed these days, what with millions of pages clicking the Web on a regular basis. Therefore, use the weapons your able to use to tilt the field a bit on your direction!